AI-generated content policy
Google's position that content is judged on quality and purpose, not method of production — but mass-produced AI content made to game…
AlgorithmsMass-produced content
Scaled content abuse
Generating many pages primarily to manipulate rankings rather than help users, whether by AI, templates, scraping, or stitching content together.
In full
Introduced in March 2024, this policy replaced and broadened the older 'spammy automatically generated content' rule, deliberately removing the distinction between human and machine production. Google's stated test is purpose and value: many pages that add nothing for users, however produced, are in violation. It covers scraping feeds, combining content from other pages without adding value, and paraphrasing others' work at scale.
Example
Fifteen thousand AI-written 'X vs Y' pages generated from a spec sheet with no testing or analysis are dropped from the index.
Related terms
Programmatic SEO
Generating large numbers of pages from structured data against templated query patterns, such as 'flights from X to Y' or '[job] salary in…
Thin content
Pages with little or no substantive value of their own — scraped, auto-generated, doorway-like, or near-empty templated pages.
Google spam policies
Google's documented list of behaviours that can cause lower rankings or removal, covering cloaking, doorways, hacked content, keyword…
Doorway pages
Pages or sites created to rank for many similar queries and funnel users to a single destination, providing no unique value themselves.
Where to read more
- Spam Policies for Google Web Search · Guideline · developers.google.com