Impressions
In Search Console, the number of times a site's links appeared in results for a query, counted when the link is scrolled or expanded into…
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Google Search Console
Google's free property-level reporting and diagnostics service covering search performance, indexing status, enhancements, manual actions and security issues.
In full
Search Console provides query-level impressions, clicks, CTR and average position for 16 months, plus indexing reports, sitemap submission, URL Inspection, Core Web Vitals field data, structured data validation and manual action notices. Since 2026 it also exposes dedicated generative AI performance views for impressions and clicks from AI Overviews and AI Mode, which are additionally rolled into the Web search type totals. Data is sampled and filtered for privacy, so totals rarely reconcile exactly with analytics.
Example
A team exports 16 months of query data via the Search Console API to build a share-of-search dashboard.
Related terms
Average position
Search Console's mean of the highest position a site achieved for each impression of a query, averaged across those impressions.
URL Inspection tool
A Search Console feature showing Google's indexed state for a URL plus a live test with rendered HTML, screenshot, and page resource…
Generative AI performance report
Search Console views introduced in 2026 showing impressions and clicks for a site's links inside Google's generative AI features on Search…
Core Web Vitals
Google's set of three field-measured user experience metrics — LCP, INP and CLS — used as part of the page experience signals in ranking.
Where to read more
- Google Search Console Help Center · Documentation · support.google.com