Content audit
A systematic review of every page on a site against performance, quality and business value criteria, producing a…
BusinessTechnical audit
SEO audit
A structured assessment of a site's technical, content and authority position, producing prioritised, actionable findings rather than an exhaustive issue list.
In full
A useful audit is scoped to a question — why did traffic fall, what limits growth, is this platform viable — and prioritises by expected impact against implementation cost. Standard inputs are a full crawl, log files, Search Console, analytics, backlink data and a competitive comparison. Audits that enumerate every warning a crawler emits generate work without value; the discipline is in what is left out and in specifying findings concretely enough to be implemented.
Example
An audit delivers eleven findings ranked by estimated impact, each with the affected template, the fix and the owning team.
Related terms
SEO technical debt
Accumulated unresolved technical issues — legacy redirect chains, duplicate URL patterns, orphaned templates, stale markup — that compound…
SEO governance
The processes and ownership that keep SEO requirements enforced over time — review gates, standards, documentation and escalation paths.
Competitive analysis
Comparing a site's search position against competitors across visibility, content coverage, authority and technical capability to locate…
Log file analysis
Examining raw server access logs to see exactly which URLs crawlers fetched, how often, with what status codes and response times.