Google Business Profile
The free business listing that powers a company's presence in Google Maps, the local pack and business panels, renamed from Google My…
LocalSAB
Service area business
A business that serves customers at their location rather than at its own premises, and which hides its address on its Google Business Profile.
In full
Plumbers, mobile groomers and delivery-only food businesses are typical examples. Google requires that the address be hidden and a service area defined, and prohibits listing at a location the business does not staff — virtual offices and mailboxes are a common cause of suspension. Because the profile still has an underlying pin location, proximity continues to shape where the business appears.
Example
A mobile car valeting company hides its home address and defines a service area covering four postcode districts.
Related terms
Proximity
The physical distance between the searcher and a business, one of the three factors Google names for local ranking and often the most…
Local pack
A map with typically three local business listings shown for queries with local intent, drawn from Google Business Profile data rather…
Business Profile suspension
Google disabling a business listing for policy violations such as a fake address, keyword-stuffed name, ineligible business type or…
Local landing pages
Pages on a business's own site dedicated to a specific location or service area, supporting both localised organic rankings and the…