Rank tracking
Regularly querying search engines from defined locations and devices to record where specific URLs rank for a keyword set.
AnalyticsSOVVisibility share
Share of voice
The proportion of available search visibility a site captures across a defined keyword set, weighting positions by expected click-through and query volume.
In full
Share of voice is more robust than average position because it accounts for how much traffic each position on each query is actually worth, and it is directly comparable against competitors. Its validity depends entirely on the keyword set: a set chosen to flatter a site will show growth that means nothing. Modern implementations increasingly incorporate SERP feature ownership, since a first position beneath an AI Overview is worth less than it once was.
Example
A brand's share of voice across 1,200 category terms rises from 11% to 17% while a competitor's falls by a similar amount.
Related terms
Share of search
A brand's share of total branded search volume within its category, used as a leading indicator of market share and brand demand.
Share of voice in LLMs
A brand's share of all brand mentions across a set of AI-generated answers for a category, whether or not those mentions carry a citation…
Keyword research
Identifying and prioritising the queries a business should target, using volume, difficulty, intent, business value and current visibility.
SEO forecasting
Projecting future organic performance from current rankings, expected position changes, demand trends and seasonality, usually as a range…