Parasite SEO
The practitioner term for ranking content on someone else's high-authority domain instead of your own, now largely covered by Google's…
AlgorithmsParasite SEO
Site reputation abuse
Publishing third-party content on a host site to exploit that site's ranking signals; a Google spam policy violation regardless of first-party oversight.
In full
Announced in March 2024 with manual enforcement from May 2024, the policy targets patterns such as coupon or casino sections hosted on news and education domains. Google updated the policy in November 2024 to clarify that first-party involvement or editorial oversight does not exempt the arrangement — what matters is whether the content is independent of the host site's main purpose and exists to exploit its ranking signals. Enforcement has been substantially manual.
Example
A national newspaper's 'best online casinos' subdirectory, produced by an external affiliate partner, is removed from results by a manual action.
Related terms
Manual action
A demotion or removal applied by a human reviewer at Google for a spam policy violation, reported in Search Console with a reconsideration…
Google spam policies
Google's documented list of behaviours that can cause lower rankings or removal, covering cloaking, doorways, hacked content, keyword…
Guest posting
Writing articles for other publications; legitimate as an audience and authority tactic, but a link spam violation when done at scale…
Content syndication
Republishing the same content on third-party sites for reach; without correct canonicalisation it creates duplicates that can outrank the…
Where to read more
- Spam Policies for Google Web Search · Guideline · developers.google.com