Site architecture
How a site's URLs, navigation and internal links are organised into a hierarchy that users and crawlers can traverse efficiently.
SERP Features
Sitelinks
Additional links to sections of a site shown beneath its main result, generated automatically by Google from site structure and user behaviour.
In full
Sitelinks cannot be requested or marked up; Google selects them and site owners can only influence them indirectly through clear architecture, descriptive internal anchor text and unique titles. They appear most for navigational and branded queries. The related Sitelinks Search Box, which allowed a site's own search to appear in results, was deprecated by Google in 2024 and its markup is no longer used.
Example
A branded query returns six sitelinks to Pricing, Docs, Login, Careers, Support and Blog beneath the homepage result.
Related terms
Internal linking
Links between pages on the same site, which control crawl paths, distribute link equity, and communicate topical relationships and page…
Breadcrumb navigation
A secondary navigation trail showing a page's position in the site hierarchy; with BreadcrumbList markup it can replace the URL line in…
Site name
The name Google displays for a website above the result URL, derived from WebSite structured data, og:site_name, the title element and…
SERP
The page a search engine returns for a query, combining organic results with ads, rich results, AI-generated answers and vertical modules.
Where to read more
- Meta Tags and Attributes that Google Supports · Documentation · developers.google.com