Local landing pages
Pages on a business's own site dedicated to a specific location or service area, supporting both localised organic rankings and the…
LocalBranch finder
Store locator SEO
Making a multi-location store finder crawlable, so every branch page is discoverable through real links rather than only through a JavaScript map interface.
In full
Locators built purely as map widgets with postcode search expose no crawlable URLs, leaving branch pages orphaned. The fix is a browsable hierarchy — country, region, city, branch — with standard anchors, plus indexable branch URLs and a sitemap. Chains with hundreds of locations should also consider how many intermediate pages are worth indexing, since region pages with nothing but links are thin.
Example
A retailer adds `/stores/scotland/glasgow/sauchiehall-street` pages linked from a browsable index, and 240 previously orphaned branches begin ranking.
Related terms
Orphan page
A page with no internal links pointing to it, reachable only via sitemap, external link or direct URL.
Internal linking
Links between pages on the same site, which control crawl paths, distribute link equity, and communicate topical relationships and page…
Multi-location SEO
Managing local search presence across many branches, franchises or practitioners, at a scale where consistency and governance become the…
JavaScript rendering
The execution of a page's client-side JavaScript by a search engine so that content and links generated at runtime become indexable.