Multilingual SEO
Optimising a site that serves several languages, ensuring each version is fully indexable, correctly annotated and not mixed within a…
InternationalCreative localisation
Transcreation
Recreating content for another market so it works culturally and commercially, rather than translating it word for word.
In full
For SEO, transcreation includes redoing keyword research in the target language, because literal translations of English terms are frequently not what local users search — search behaviour, terminology and even intent differ by market. It also covers examples, units, currency, legal requirements, imagery and tone. Machine translation without local review typically produces content that is grammatically acceptable and commercially invisible.
Example
A UK guide to 'ISAs' is rebuilt for Germany around local tax-advantaged accounts rather than translated literally.
Related terms
International SEO
Structuring and optimising a site so the right language and country version is served to the right audience in each market's search results.
Keyword research
Identifying and prioritising the queries a business should target, using volume, difficulty, intent, business value and current visibility.
hreflang
An annotation declaring alternate language or regional versions of a page, so search engines serve the appropriate one to each user.
Geo-targeting
Signalling which country a site or section is intended for, through ccTLD choice, hreflang region codes, server location, local links and…