Digital PR
Earning editorial coverage and links from media outlets through newsworthy assets — original data, expert commentary, campaigns — rather…
LinksBrand mentions
Unlinked mentions
References to a brand, product or person in published content that do not include a hyperlink, and which can sometimes be converted into links.
In full
Conversion is a straightforward outreach task: find the mention, confirm it is favourable and on a page worth a link, and ask politely. Beyond link acquisition, unlinked mentions matter in their own right because entity understanding and AI citation both rest on corroborated references across the web, whether or not a hyperlink exists. Monitoring is done with mention alerts and search operators.
Example
A trade journal names a software product in a buyer's guide without linking; a short email adds the link a week later.
Related terms
Brand mention monitoring
Tracking where a brand is named across the web and inside AI answers, including whether the description is accurate and the sentiment…
Entity
A distinct, uniquely identifiable thing — a person, place, organisation, product or concept — that a search engine can reason about…
Link reclamation
Recovering link equity that a site already earned but lost, usually because linked URLs now 404, redirect poorly, or were dropped in a…
Link building
The practice of acquiring links from other websites, ranging from editorially earned citations to schemes that violate Google's link spam…