Structured data
Machine-readable annotations on a page, usually Schema.org vocabulary in JSON-LD, that describe entities and make pages eligible for rich…
SERP FeaturesVideo packKey moments
Video results and carousels
Video thumbnails shown individually or in a carousel on the SERP, eligible through VideoObject markup, video sitemaps and on-page embedding.
In full
Google requires the video to be the main content of a page, with a stable thumbnail and content URL it can fetch. `Clip` and `SeekToAction` markup enable Key Moments, which deep-link into timestamped sections. YouTube-hosted videos frequently occupy these slots, so publishers must decide whether to compete with their own YouTube presence or embed and mark up on their own domain.
Example
A tutorial page adds VideoObject with Clip markup and starts showing key-moment links for its three main chapters.
Related terms
Image and video sitemap extensions
Namespace extensions to XML sitemaps that declare images and videos associated with a page so they can be discovered for Images and Video…
Rich results
Search results enhanced with extra visual or interactive elements generated from structured data, such as star ratings, prices…
SERP
The page a search engine returns for a query, combining organic results with ads, rich results, AI-generated answers and vertical modules.
Top stories
A carousel of recent news articles on the SERP, drawn from sites Google's news systems consider eligible, weighted heavily toward…