E-E-A-T
The framework in Google's Search Quality Rater Guidelines for assessing page quality: Experience, Expertise, Authoritativeness and…
ContentYour Money or Your Life
YMYL
Topics that could significantly affect a person's health, financial stability, safety or wellbeing, held to a higher quality standard by Google's raters.
In full
YMYL covers medical, financial, legal, safety, civic and news topics, and Google's guidelines treat harm potential as a spectrum rather than a binary category. Pages on these topics are expected to show clear expertise, accurate and current information, transparent authorship and sourcing. It is also where thin or AI-generated content carries the most risk, because the cost of being wrong is highest.
Example
A personal finance calculator page adds the author's qualifications, publication and review dates, and the assumptions behind its formula.
Related terms
Search Quality Rater Guidelines
Google's published manual for the external human raters who evaluate search results, defining Page Quality, Needs Met and concepts like…
Trust signals
The observable characteristics that make a site and its content credible: accurate information, transparent ownership, clear contact…
Author authority
The credibility a named author brings to content, evidenced by verifiable expertise, publication history and presence across trusted…
Helpful, reliable, people-first content
Google's stated content standard: content created primarily for people, that demonstrates first-hand expertise and leaves readers feeling…
Where to read more
- Search Quality Evaluator Guidelines · Guideline · guidelines.raterhub.com