AI Overviews
Google's AI-generated summaries shown at the top of many search results, synthesising information from multiple web pages with links to…
GEO AINo-click search
Zero-click search
A search where the user's need is satisfied on the results page itself — by a snippet, knowledge panel, calculator or AI Overview — and no result is clicked.
In full
Zero-click behaviour long predates generative AI: weather, conversions, definitions and opening hours have been answered in-SERP for years. What AI Overviews and AI Mode change is the range of questions that can be resolved without a visit, including comparisons and how-to content that previously drove substantial traffic. The strategic response is to shift measurement toward impressions, citations and brand demand, and to concentrate on queries whose value requires a visit.
Example
A brand's 'contact hours' page loses most of its clicks once the hours appear directly in the business profile panel.
Related terms
Featured snippet
A block at or near the top of Google's results that quotes an extracted answer from a page, with a link to the source.
Impressions
In Search Console, the number of times a site's links appeared in results for a query, counted when the link is scrolled or expanded into…
Click-through rate
Clicks divided by impressions, expressed as a percentage; in search it measures how compelling a result is at the position and in the SERP…
Share of search
A brand's share of total branded search volume within its category, used as a leading indicator of market share and brand demand.
Where to read more
- 2024 Zero-Click Search Study · Study · sparktoro.com