Reference library
Certification
Formal certifications, several of which are procurement requirements rather than learning experiences.
6 references · 3 free · All / Beginner / Advanced
| Title | Author / publisher | Year | Level | Cost |
|---|---|---|---|---|
| CXL (Institute) ↗ Paid practitioner-taught training in conversion optimisation, growth marketing, analytics and technical marketing, with minidegree programmes that include search and content tracks. cxl.com | CXL | — | Advanced | Paid |
| Google Analytics 4 Courses and Certification (Skillshop) ↗ The Google Analytics learning catalogue on Skillshop, including the Google Analytics Certification exam and beginner through advanced GA4 courses. Free to take; the certification expires and must be renewed. skillshop.exceedlms.com | — | All | Free | |
| Google Skillshop ↗ Google's official free training and certification platform covering Google Ads, Google Analytics, Google Marketing Platform and related products. The certifications are the only Google-issued marketing credentials. skillshop.exceedlms.com | — | All | Free | |
| HubSpot Academy SEO Courses ↗ Free HubSpot Academy courses and certifications on SEO, topic clusters and content strategy, now extended with answer engine optimisation material. academy.hubspot.com | HubSpot | — | Beginner | Free |
| Moz Academy ↗ Moz's on-demand training platform with courses and certificates in SEO essentials, keyword research, technical SEO, local SEO and link building. Mix of free and paid tracks. academy.moz.com | Moz | — | All | Freemium |
| Search Engine Optimization (SEO) Specialization — Coursera ↗ University-affiliated multi-course specialization on Coursera covering SEO fundamentals, on-page and off-page optimisation and an applied capstone project. Certificate available on paid enrolment. coursera.org | Coursera | — | Beginner | Freemium |