RegulatorIndiaPaid membership

Advertising Standards Council of India (ASCI)

Independent, voluntary self-regulatory organisation ensuring Indian advertisements are fair, honest and compliant with the ASCI Code. Its guidelines on influencer disclosure, dark patterns and greenwashing directly constrain claims made in Indian landing pages, affiliate content and search advertising.

Why it matters to search

The ASCI Code, influencer disclosure guidelines and dark-pattern guidance

Advertising Standards Council of India (ASCI) is a regulator based in India. Membership is paid — member-funded, with advisory services for advertisers.

Related organizations

6 other regulators, plus others based in India.

RegulatorSouth Africa

Statutory, not-for-profit regulator and manager of South Africa's .za namespace, accountable to the Department of Communications and Digital Technologies. It decides which second-level domains exist under .za and sets registration policy, which directly governs how South African sites acquire the ccTLD domains used for country targeting in search.

zadna.org.za
RegulatorSouth Africa

South Africa's self-regulatory body for advertising content, adjudicating complaints against the South African Code of Advertising Practice. Its rulings cover digital and web practitioners, so they bind claims made in landing pages, paid search copy and influencer content aimed at South African audiences.

arb.org.za
RegulatorUnited Kingdom

UK advertising self-regulator established in 1962 to keep advertising legal, decent, honest and truthful, working alongside the Committee of Advertising Practice which writes the codes. Its rulings cover paid search ads, affiliate content and influencer disclosure, and non-compliant advertisers can have their paid search ads restricted.

asa.org.uk
RegulatorNew Zealand

New Zealand's advertising self-regulation body, setting the codes that require advertising to be truthful and socially responsible and handling public complaints. Its codes apply to digital advertising and to advertiser-controlled online content, including search and social ads.

asa.co.nz
RegulatorTunisia

Tunisia's national internet agency, which operates core national internet infrastructure and services connected to the .tn namespace. It is the reference public body for Tunisian domain and connectivity matters that affect how Tunisian sites are hosted and country-targeted.

ati.tn
RegulatorAustralia

Australia's competition and consumer protection regulator, enforcing the Competition and Consumer Act 2010 and maintaining a dedicated digital platforms and services programme. Its Digital Platforms Inquiry series produced influential findings on search and ad tech market power and fed into the News Media Bargaining Code.

accc.gov.au