Subscription training platform with more than 100 on-demand courses and ten minidegree programmes covering conversion optimisation, digital analytics, growth marketing, SEO and paid media, taught by practitioners. Its analytics and CRO minidegrees are the most common formal training route for SEOs moving into measurement and experimentation.
Minidegree programmes in CRO, digital analytics, growth and B2B marketing.
CXL is a certification based in United States. Membership is paid — monthly or discounted annual subscription; some free lessons.
6 other certifications, plus others based in United States.
Free training platform from Ahrefs with courses on SEO fundamentals, advanced link building, blogging for business, technical and local SEO, plus an Answer Engine Optimization course and a 67-question certification exam. It is notable as one of the first vendor academies to ship formal AEO curriculum alongside classic SEO.
Japanese incorporated association that has run SEO training seminars nationwide since 2002 and awards the SEO検定 (SEO Kentei) certification across multiple levels. It is one of the few country-level SEO-specific certifying bodies anywhere, with a network of accredited SEO consultants in Japan.
UK chartered professional body for marketers, awarding Chartered Marketer status and running accredited qualifications from foundation to postgraduate level. It is the main route by which UK search practitioners obtain a chartered professional credential rather than a vendor certificate.
Global digital marketing certification body with over 300,000 members and more than 75,000 certified professionals, offering a Search Marketing Specialist certification alongside professional, expert and postgraduate diplomas. Its curriculum is validated by an industry advisory council and delivered through university and college partners worldwide.
Non-profit that certifies AI companies whose training data is sourced with creator consent and licensing rather than uncredited scraping. Its certification is one of the few third-party signals available to publishers deciding which AI crawlers and model providers to permit.
Google's official e-learning platform offering courses and certifications built by Google product experts, covering Google Ads across Search, Display, Video, Shopping and Apps, plus Analytics, Google Ad Manager and Business Profile. Its certifications are the standard entry credential for paid search roles and are required for Google Partner agency status.