Who does this work

Founder · Women in Tech SEO

Founding Women in Tech SEO

Founder and SEO consultant · Polemic Digital

News publisher SEO and the SEO for Google News newsletter

Founder · ShoutMeLoud

ShoutMeLoud and blogging and SEO education in India

Independent technical SEO consultant

Technical SEO, web performance and structured data commentary

International and multilingual SEO consultant

International SEO and localisation consulting

Technical SEO consultant and lecturer

Translating information retrieval research for SEO practitioners

SEO author and consultant · Abondance

Abondance and French-language SEO books

SEO strategist and co-founder · Forank

SEO strategy writing and agency co-founding

Founder and CEO · NeoMam Studios

Founding NeoMam Studios and content ideation frameworks

Founder and SEO educator · MarketingSyrup Digital

Technical, migration and ecommerce SEO training

Information retrieval researcher and professor

Co-authoring Modern Information Retrieval

Founder · Search Engine Journal

Founding Search Engine Journal

Founder · Kalicube

Brand SERP and knowledge panel expertise

Founder and CEO · Fire&Spark

Authority-led SEO strategy and AI search commentary

Founder · SISTRIX

Creating the SISTRIX Visibility Index

Founder · Beutler Ink

Wikipedia expertise and its role in search and AI answers

Co-founder and CEO · SEOZoom

Building SEOZoom, the leading Italian SEO data platform

Former CEO · Moz

Leading Moz as CEO

Head of SEO · Sempire

Polish agency SEO leadership

Co-founder and analyst · Near Media

Long-running local search and reviews analysis

Freelance SEO consultant · Notprovided.eu

International and technical SEO consulting from the Netherlands

Technical SEO consultant · Havas Market

French technical SEO and automation

Local SEO consultant and educator

Local SEO training and LocalU teaching

SEO specialist and strategist

UK agency SEO strategy and speaking

Co-founder and CTO · Sitebulb

Building the Sitebulb crawler

News SEO and audience development leader

Newsroom SEO leadership in US media

SEO consultant

Technical SEO auditing and Spanish-language training

Ecommerce growth advisor

The 2X eCommerce podcast

Retired search executive, formerly Principal Product Manager at Microsoft Bing

Leading Bing crawling and indexing, and championing IndexNow

Local search expert, trainer and speaker

Local SEO education and Google Business Profile expertise

Head of AI Search and SEO Communications · Wix

SEO education and AI search communications at Wix

Ecommerce SEO consultant

Ecommerce technical SEO and revenue-focused audits

Innovation and search strategy director

Search innovation and emerging interface research in Spain

Global SEO manager

B2B SaaS link building and SEO

Senior SEO consultant · Webinfermento

Italian SEO consulting and conference speaking

SEO consultant · Brodie Clark Consulting

Documenting Google SERP feature changes

Founder and President · Bruce Clay Inc.

Pioneering SEO consulting, training and the Search Engine Relationship Chart

SEO specialist and digital strategist

Italian SEO strategy and speaking

Technical SEO consultant · Cox and Co Creative

Technical SEO consulting rooted in web development

Co-founder and CMO · Orbit Media Studios

Content Chemistry and the annual blogging survey

Digital PR consultant

Integrating digital PR with SEO strategy

Independent strategy consultant

The SEO MBA and writing on independent consulting

Former head of Google's webspam team

Being Google's public face to SEOs during the Panda and Penguin era

Independent SEO consultant and author

German-language SEO books and training

Director Product SEO · AVIV Group

The SEOPRESSO podcast and enterprise product SEO

Founder of Backlinko and Exploding Topics

Backlinko and the skyscraper technique

Founder and SEO consultant

French SEO agency leadership

Head of SEO · Wix

Platform-scale technical SEO

Local SEO subject matter expert · Moz

Local SEO writing and research for Moz

SEO consultant and author

Co-authoring The Art of SEO

SEO consultant

SEO automation scripts and technical newsletters

Strategic and international SEO consultant

International SEO strategy and long-form industry analysis

Co-founder · Steady Demand

Google Business Profile expertise and local spam reporting

Co-founder and CEO · SparkToro

Co-founding Moz and SparkToro, and zero-click search research

Director of SEO Expertise and Innovation · Performics

Enterprise SEO leadership in France

VP of Digital Marketing · Musora Media

Combining direct response copywriting with SEO

Author and product leader

Creating Google Webmaster Central and writing Marketing in the Age of Google

Founder and President · G-Squared Interactive

Detailed Google algorithm update analysis

Founder · ClickSlice

SEO training content and agency founding

Founder and CEO · Ahrefs

Founding Ahrefs and building an independent web crawler and index

Founder and CEO · Re:signal

UK agency leadership and SEO strategy

Chief Operating Officer · SearchLab Digital

Local SEO education and film-referencing conference talks

Director of RooLabs · RicketyRoo

Local search experiments and research

Founder · Onely

Pioneering public research on Google and JavaScript

SEO consultant · Wingmen Online Marketing

German technical SEO consulting and writing

Senior SEO consultant · Torque Partnership

SEO testing and experimentation

CEO and co-founder · Peak Ace AG

Large-scale international and technical SEO, and conference keynotes

SEO consultant and researcher · Holistic SEO

Topical authority and semantic SEO frameworks

Director of SEO · Seeker Digital

Agency SEO leadership and speaking

Co-founder and CEO · Sitebulb

Co-founding Sitebulb and URL Profiler

Owner and President · Sterling Sky

Local search testing and the Expert's Guide to Local SEO

Owner · Marie Haynes Consulting

Google algorithm and site quality analysis

Independent SEO and analytics consultant

Combining SEO with analytics and performance work

Co-founder · Ignitor Digital

Local SEO for small and independent businesses

Co-founder · Clearscope

Co-founding Clearscope and content teardown workshops

Founder and CEO · Siege Media

Building Siege Media and content-led link acquisition

Founder and President · AJPR

Japanese and Asian international search marketing

Analyst, Google Search · Google

Public commentary on Googlebot crawling and indexing

Growth advisor and founder · Growth Memo

The Growth Memo newsletter and AI search research

Technical SEO consultant

JavaScript rendering and technical SEO diagnostics

Senior SEO manager and consultant

SEO strategy writing and international conference speaking

Founder and CEO · Conversion

Building Brazil's largest SEO agency and the Open SEO education programme

SEO trainer and consultant · PRAGM

Bilingual technical SEO training

SEO consultant and industry historian

Long-view commentary on search and SEO history

CEO · InLinks

Entity-based SEO and link graph analysis

Local SEO specialist

Local SEO commentary and AI search visibility

Founder and CEO · PageTraffic

Long-running Indian SEO agency leadership

Founder and CEO · iPullRank

Analysis of information retrieval and generative engine optimisation

SEO strategist and author

German-language research on semantic search and entities

Head of SEO · SE Ranking

SEO research and studies published through SE Ranking

Founder and CEO · MobileMoxie

Mobile SEO tooling and mobile-first indexing research

SEO and product leader

SEO product strategy and industry analysis in Germany

Content marketing director · Ahrefs

Writing on SaaS content strategy and content decay

CEO and co-founder · SEO-akatemia

Finnish-language SEO training

SEO consultant · deCabbit Consultancy

UK search consulting and industry judging

Professor of computer science · University of Waterloo

Open-source information retrieval research and toolkits

VP of Marketing · Go Fish Digital

Advanced technical SEO troubleshooting and writing

Founder · Nucleus

Italian search marketing consultancy

Founder and CEO · Human Level

Writing the first Spanish-language SEO book and training Spanish-speaking SEOs

SEO consultant

Content-led SEO strategy and conference speaking

Principal Product Manager, Web Data Platform · Microsoft AI

Bing Webmaster Tools and IndexNow product communication

VP of SEO · Archer Education

Enterprise education-sector SEO and AI search

CEO · DevaGroup

Running semKRK and Polish search marketing education

Digital PR consultant and author

Digital PR process and team-building methodology

Co-founder · Near Media

Creating the Local Search Ranking Factors survey

Content marketing and digital PR consultant

Data-driven content campaigns and brand authority writing

Information retrieval researcher

Neural ranking model research and the MS MARCO benchmark

Content marketing leader · Moz

Topic cluster content strategy and SEO content education

VP and Head of SEO · s360

Nordic agency SEO leadership

Technical SEO expert · bol

Marketplace technical SEO in the Netherlands

Search Advocate · Google

Google Search Central office hours and public Q&A

Machine learning and SEO educator

Teaching machine learning and data science to SEOs

SEO consultant

Australian technical and ecommerce SEO

Chief Evangelist · SparkToro

Popularising zero-click content

CEO · NeoMam Studios

Digital PR systems at NeoMam and HouseFresh publisher advocacy

Director of SEO Editorial · Wix

Search industry journalism and editorial leadership

SEO analyst and industry communicator

SEO data storytelling and the SERP's Up podcast

Founder and CEO · Similarweb

Founding Similarweb

SEO specialist and community co-founder

Community building for underrepresented groups in search

Founder · The Blogsmith

SEO content operations and WordPress writing

Senior SEO and AI Product Manager · Indeed

Writing and speaking on SEO product management

Director · DEJAN Marketing

Public SEO experiments and applied search research

CEO · IBOU (Babbar)

Bridging information retrieval research and SEO tooling

Chief Product Officer · IBOU (Babbar)

French SEO tooling and training

Director of SEO · Getty Images

Writing on SEO leadership and team management

Co-founder and CEO · AdLift

Cross-border India and US search marketing

VP of SEO Strategy and Research · Amsive

E-E-A-T research and Google quality guideline analysis

Founder and VP of Innovation · Seer Interactive

Founding Seer Interactive and 'RCS' search strategy

Founder and CEO · Agência Mestre

Portuguese-language SEO education in Brazil

Digital PR consultant and trainer

Digital PR training and stunt-led campaigns

SEO consultant and SXO evangelist

SXO advocacy in the Polish market

Founder and CEO · Rise at Seven

Founding Rise at Seven and championing creative SEO

SEO researcher and co-founder · ZipTie

Large-scale research into Google indexing and JavaScript rendering

Technical SEO Director · iProspect France

Technical SEO automation and the Alekseo blog

Technical SEO consultant

Italian-language technical SEO education

Technical writer, Google Search Relations · Google

Google Search Central documentation and Search Off the Record

Founder · Blue Array

Founding an SEO-specialist agency and industry commentary

Organic marketing consultant · JesScholz Consulting

Forward-looking technical SEO and organic growth strategy

Growth advisor and SEO consultant

The book Product-Led SEO

Founder of Search Engine Roundtable and News Editor at Search Engine Land · RustyBrick

Daily search news reporting and algorithm update tracking

Founder · Screaming Frog

Creating the Screaming Frog SEO Spider

Founder and President · Whitespark

The Local Search Ranking Factors survey

Co-founder and CEO · Semrush

Co-founding and leading Semrush

Founder and CEO · NewzDash

News SEO tooling and the NESS conference

Principal SEO

Enterprise and publisher technical SEO

Founder · Zyppy

Data-driven studies of on-page and internal linking factors

Owner and SEO consultant · Evolving SEO

The Experts on the Wire podcast and keyword research teaching

Founder and CEO · Foundation Marketing

Content distribution strategy for B2B

Search patent researcher and writer (1963–2022)

SEO by the Sea and search patent analysis

SEO consultant

Polish-language SEO education

Co-founder · Smarty Marketing

Content promotion, branded search and industry writing

Technical SEO and developer advocate

Technical SEO advocacy for developer audiences

Co-founder · Contadu and Clusteric

Building Polish SEO tooling

International SEO consultant and founder · Orainti

#SEOFOMO newsletter and the LearningSEO.io learning roadmap

Chief Marketing Officer · Ahrefs

Ahrefs' content marketing and SEO education programme

SEO consultant and author

Co-authoring The Art of SEO

Developer Relations Engineer, Search and Web Ecosystem · Google

Google's public explanations of JavaScript SEO and rendering

SEO consultant, author and researcher

German-language writing on AI and search

SEO Lead · idealo

Large-scale marketplace and comparison-shopping SEO

CEO and founder · AS Marketing

International and multilingual marketing strategy

Co-founder and analyst · Near Media

Local search industry analysis and journalism

Nordic SEO Lead · Nordea Bank

In-house Nordic financial services SEO

SEO consultant, product advisor and author

Technical SEO writing, r/TechSEO and Tech SEO Connect

SEO and data science consultant

Applying machine learning and data science to SEO

SEO consultant and author · Alchemist Media

Co-authoring The Art of SEO and early click fraud research

Director within Google Search · Google

Founding Search Engine Land and serving as Google's Search Liaison from 2017 to 2025

SEO consultant and blogger · Faber Company

Japan's leading SEO news blog

Global Director of Pre-Sales Solutions · Uberall

Enterprise and multi-location local search

SEO entrepreneur and speaker

SEOktoberfest and high-energy conference keynotes

Co-founder and COO · Search On Media Group

Building the Italian search marketing community and Search Tech conference

Head of Technical SEO and Partner · SALT.agency

Coining and popularising edge SEO

Data science and SEO specialist

Applying data science and generative AI to SEO in France

Founder and Managing Director · Infidigit

Building one of India's larger specialist SEO agencies

Head of Enterprise · Semrush

Founding Searchmetrics and large-scale ranking factor studies

SEO educator and copywriter

SEO and copywriting education for small businesses in Australia

Chief Digital Officer · The Gray Dot Company

Engineering-led technical SEO and data work

Digital PR consultant

Reactive digital PR practice

SEO consultant and data analyst

Data-driven technical SEO in the Spanish market

Founder of Yoast SEO; investor and entrepreneur

Creating the Yoast SEO WordPress plugin

SEO and growth leader

Co-founding the real-time SEO monitoring tool ContentKing

SEO consultant · USEO

Spanish-language SEO writing and podcasting

Content and search marketing strategist

Content marketing and search strategy writing and speaking

CEO and co-founder · WordLift

Semantic SEO, knowledge graphs and AI-driven content optimisation

Head of SEO · GetAway Group

In-house travel SEO leadership

Retired SEO consultant and educator

High Rankings and early SEO education

Technical SEO consultant · SearchBrothers

Technical audits and manual action recovery

Digital Marketing Director · Candour

AlsoAsked and analysis of Google search internals

Audience and news SEO specialist

Newsroom audience development and news SEO

Director of Digital PR · Kaizen

German technical SEO and digital PR

AI search and SEO visibility researcher

Experimental research on LLM crawlers and AI search visibility

SEO consultant and founder · SEOSLY

In-depth SEO audit guides and training