Amanda Natividad
Chief Evangelist · SparkToro
Background
Amanda Natividad is chief evangelist at SparkToro and helped coin and popularise the idea of zero-click content from 2022 onwards. A former tech journalist and test kitchen cook, they co-authored Zero Click Marketing with Rand Fishkin and run a related podcast and newsletter.
Known for: Popularising zero-click content
Areas of work
Books
- Zero Click Marketing (with Rand Fishkin)
Publishes at
Speaks at
Related work
People working on overlapping problems, or in the same country.
Co-founder and CEO · SparkToro
Co-founding Moz and SparkToro, and zero-click search research
Co-founder and CMO · Orbit Media Studios
Content Chemistry and the annual blogging survey
Founder of Backlinko and Exploding Topics
Backlinko and the skyscraper technique
Local SEO subject matter expert · Moz
Local SEO writing and research for Moz
Co-founder · Clearscope
Co-founding Clearscope and content teardown workshops
Growth advisor and founder · Growth Memo
The Growth Memo newsletter and AI search research