Cyrus Shepard
Founder · Zyppy
Background
Cyrus Shepard led SEO and audience development at Moz from 2010 before founding the consultancy Zyppy in 2018. Based in Oregon, they publish data studies on title tags, internal linking and other on-page factors.
Known for: Data-driven studies of on-page and internal linking factors
Areas of work
Publishes at
Speaks at
Related work
People working on overlapping problems, or in the same country.
SEO consultant and author
Co-authoring The Art of SEO
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The Growth Memo newsletter and AI search research
Search patent researcher and writer (1963–2022)
SEO by the Sea and search patent analysis
Founder · Search Engine Journal
Founding Search Engine Journal
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Authority-led SEO strategy and AI search commentary
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