Independent strategy consultant
The SEO MBA and writing on independent consulting
SEO StrategyAI SearchPurpose Driven MarketingUnited States
Dale Bertrand
Founder and CEO · Fire&Spark
Background
Dale Bertrand founded the US agency Fire&Spark and speaks on SEO strategy, authority building and the effect of AI on search marketing.
Known for: Authority-led SEO strategy and AI search commentary
Areas of work
Related work
People working on overlapping problems, or in the same country.
SEO consultant and author
Co-authoring The Art of SEO
Owner and SEO consultant · Evolving SEO
The Experts on the Wire podcast and keyword research teaching
Founder · Search Engine Journal
Founding Search Engine Journal
Founder · Beutler Ink
Wikipedia expertise and its role in search and AI answers
Founder and President · Bruce Clay Inc.
Pioneering SEO consulting, training and the Search Engine Relationship Chart