Rand Fishkin
Co-founder and CEO · SparkToro
Background
Rand Fishkin co-founded Moz, where they spent 17 years and served as CEO until 2014, and co-founded SparkToro in 2018 to build audience research software. They write and speak widely on zero-click search and marketing without venture capital.
Known for: Co-founding Moz and SparkToro, and zero-click search research
Areas of work
Books
- Lost and Founder
- Zero Click Marketing (with Amanda Natividad)
In the reference library
- 2024 Zero-Click Search Study · Study 2024
- An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me · Landmark Post 2024
- Lost and Founder: A Painfully Honest Field Guide to the Startup World · Book 2018
- New Research: Google Search Grew 20%+ in 2024; Receives ~373X More Searches Than ChatGPT · Study
- The Art of SEO: Mastering Search Engine Optimization · Book
Publishes at
Speaks at
Related work
People working on overlapping problems, or in the same country.
Chief Evangelist · SparkToro
Popularising zero-click content
Co-founder and CMO · Orbit Media Studios
Content Chemistry and the annual blogging survey
Founder of Backlinko and Exploding Topics
Backlinko and the skyscraper technique
Local SEO subject matter expert · Moz
Local SEO writing and research for Moz
Co-founder · Clearscope
Co-founding Clearscope and content teardown workshops
Growth advisor and founder · Growth Memo
The Growth Memo newsletter and AI search research