Specialty

AI Search practitioners

32 people in the Atlas works substantively on ai search, across 9 countries. Listed alphabetically by surname — this is a directory, not a ranking.

32 practitioners · 1 published authors · 9 countries

Dale Bertrand

Founder and CEO · Fire&Spark

United StatesSEO Strategy, Purpose Driven Marketing

Authority-led SEO strategy and AI search commentary

William Beutler

Founder · Beutler Ink

United StatesWikipedia, Brand Knowledge

Wikipedia expertise and its role in search and AI answers

Crystal Carter

Head of AI Search and SEO Communications · Wix

United KingdomSEO Communications, Structured Data

SEO education and AI search communications at Wix

Esther Checa

Innovation and search strategy director

SpainSearch Innovation, Voice Search

Search innovation and emerging interface research in Spain

Brodie Clark

SEO consultant · Brodie Clark Consulting

AustraliaSERP Features, SEO Research

Documenting Google SERP feature changes

Tom Critchlow

Independent strategy consultant

United StatesSEO Strategy, Consulting

The SEO MBA and writing on independent consulting

tomcritchlow.com

Eric Enge

SEO consultant and author

United StatesSEO Strategy, SEO Research

Co-authoring The Art of SEO

Author

Gianluca Fiorelli

Strategic and international SEO consultant

SpainInternational SEO, SEO Strategy

International SEO strategy and long-form industry analysis

iloveseo.net

Grégory Florin

Director of SEO Expertise and Innovation · Performics

FranceSEO Strategy, Enterprise SEO

Enterprise SEO leadership in France

Glenn Gabe

Founder and President · G-Squared Interactive

United StatesAlgorithm Analysis, Technical SEO

Detailed Google algorithm update analysis

gsqi.com

Bastian Grimm

CEO and co-founder · Peak Ace AG

GermanyTechnical SEO, International SEO

Large-scale international and technical SEO, and conference keynotes

bastiangrimm.com

Marie Haynes

Owner · Marie Haynes Consulting

CanadaAlgorithm Analysis, Site Quality

Google algorithm and site quality analysis

mariehaynes.com

Bernard Huang

Co-founder · Clearscope

United StatesContent Optimization, Content Strategy

Co-founding Clearscope and content teardown workshops

clearscope.io

Kevin Indig

Growth advisor and founder · Growth Memo

United StatesGrowth, Content Strategy

The Growth Memo newsletter and AI search research

growth-memo.com

Amanda Jordan

Local SEO specialist

United StatesLocal SEO

Local SEO commentary and AI search visibility

Michael King

Founder and CEO · iPullRank

United StatesTechnical SEO, GEO

Analysis of information retrieval and generative engine optimisation

ipullrank.com

Malte Landwehr

SEO and product leader

GermanySEO Strategy, Product Management

SEO product strategy and industry analysis in Germany

Ryan Law

Content marketing director · Ahrefs

United KingdomContent Strategy, Content Decay

Writing on SaaS content strategy and content decay

Chris Long

VP of Marketing · Go Fish Digital

United StatesTechnical SEO, Content Strategy

Advanced technical SEO troubleshooting and writing

Krishna Madhavan

Principal Product Manager, Web Data Platform · Microsoft AI

United StatesCrawling, Indexing

Bing Webmaster Tools and IndexNow product communication

Ray Martinez

VP of SEO · Archer Education

United StatesEducation SEO, Enterprise SEO

Enterprise education-sector SEO and AI search

Britney Muller

Machine learning and SEO educator

United StatesMachine Learning, SEO Education

Teaching machine learning and data science to SEOs

Dan Petrovic

Director · DEJAN Marketing

AustraliaSEO Research, Technical SEO

Public SEO experiments and applied search research

dejanmarketing.com

Lily Ray

VP of SEO Strategy and Research · Amsive

United StatesAlgorithm Analysis, E E A T

E-E-A-T research and Google quality guideline analysis

algorythmic.co

Simon Schnieders

Founder · Blue Array

United KingdomAgency SEO, SEO Strategy

Founding an SEO-specialist agency and industry commentary

Jes Scholz

Organic marketing consultant · JesScholz Consulting

Technical SEO, Organic Growth

Forward-looking technical SEO and organic growth strategy

Dan Shure

Owner and SEO consultant · Evolving SEO

United StatesSEO Strategy, Keyword Research

The Experts on the Wire podcast and keyword research teaching

evolvingseo.com

Aleyda Solis

International SEO consultant and founder · Orainti

SpainInternational SEO, Technical SEO

#SEOFOMO newsletter and the LearningSEO.io learning roadmap

aleydasolis.com

Kai Spriestersbach

SEO consultant, author and researcher

GermanyGenerative AI, SEO Strategy

German-language writing on AI and search

Dan Taylor

Head of Technical SEO and Partner · SALT.agency

United KingdomTechnical SEO, Edge SEO

Coining and popularising edge SEO

Andrea Volpini

CEO and co-founder · WordLift

ItalySemantic SEO, Knowledge Graphs

Semantic SEO, knowledge graphs and AI-driven content optimisation

wordlift.io

Metehan Yesilyurt

AI search and SEO visibility researcher

TurkeyGEO, LLM Crawlers

Experimental research on LLM crawlers and AI search visibility

metehan.ai

What ai search people also work on

Specialties most often held alongside ai search by the people listed above.

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