Founder and CEO · Fire&Spark
Authority-led SEO strategy and AI search commentary
SEO StrategyConsultingAI SearchUnited States
Tom Critchlow
Independent strategy consultant
Background
Tom Critchlow began at the UK agency Distilled, later worked at Google, and has spent years as an independent strategy consultant for publishers and brands including The New York Times. They run The SEO MBA professional development platform and co-founded a peer community for senior search professionals working on generative AI search.
Known for: The SEO MBA and writing on independent consulting
Areas of work
Publishes at
Related work
People working on overlapping problems, or in the same country.
SEO consultant and author
Co-authoring The Art of SEO
Owner and SEO consultant · Evolving SEO
The Experts on the Wire podcast and keyword research teaching
Founder · Search Engine Journal
Founding Search Engine Journal
Founder · Beutler Ink
Wikipedia expertise and its role in search and AI answers
Founder and President · Bruce Clay Inc.
Pioneering SEO consulting, training and the Search Engine Relationship Chart