Founder and CEO · Fire&Spark
Authority-led SEO strategy and AI search commentary
Background
William Beutler founded the agency Beutler Ink and is a recognised expert on Wikipedia and how encyclopaedic sources shape brand knowledge in search and AI answers.
Known for: Wikipedia expertise and its role in search and AI answers
Areas of work
Related work
People working on overlapping problems, or in the same country.
Independent strategy consultant
The SEO MBA and writing on independent consulting
SEO consultant and author
Co-authoring The Art of SEO
Founder and President · G-Squared Interactive
Detailed Google algorithm update analysis
Co-founder · Clearscope
Co-founding Clearscope and content teardown workshops
Growth advisor and founder · Growth Memo
The Growth Memo newsletter and AI search research