What they do
Profound measures how brands are mentioned, described and cited by AI assistants such as ChatGPT, Google AI Overviews, Gemini, Claude and Perplexity, and sells optimization and agent-analytics products on top of that data. It raised a $96M Series C at a reported $1B valuation in February 2026.
Profound was founded in 2024 by James Cadwallader and Dylan Babbs and is based in New York.
Funding
Disclosed funding to date totals $155M. The most recent disclosed round was a Series C of $96M, announced 24 February 2026. Investors on record include Lightspeed Venture Partners, Sequoia Capital, Kleiner Perkins, Evantic, Saga Ventures and South Park Commons.
The product
Answer engine optimisation platform that tracks how brands appear in ChatGPT, Perplexity, Google AI Overviews and other AI systems, with citation analysis, competitive benchmarking and AI traffic attribution.
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