Semrush
SEO and marketing visibility platform acquired by Adobe
What they do
Semrush is a long-established SEO, competitive intelligence and AI visibility platform that acquired clickstream provider Datos in 2023. Adobe agreed in November 2025 to acquire Semrush in an all-cash deal valued at approximately $1.9B at $12 per share; the deal closed in 2026. Included as a market-map acquisition rather than as a recent startup.
Semrush was founded in 2008 and is based in Boston. It has since been acquired by Adobe.
Funding
No funding has been publicly disclosed for Semrush, or none that could be verified against a primary source. Absence here means "not disclosed", not "not funded".
The product
Cloud SEO and digital marketing suite covering keyword research, position tracking, site audit, backlink analysis, paid search and content tooling. Also sells an AI visibility toolkit that tracks brand mentions in LLM answers.