Digital PRPaid

BuzzSumo

Content research and media monitoring tool showing engagement data for articles, trending topics, journalist profiles and brand mentions.

What it is

Content research and media monitoring tool showing engagement data for articles, trending topics, journalist profiles and brand mentions.

It sits in the digital pr category, and also covers content optimization. It is built by Brandwatch (Cision), based in United Kingdom, and has been around since 2014. A public API is available for pulling data into your own reporting.

The Atlas does not rank tools. No scores, no "top 10", no affiliate links. Categories are descriptive, and two tools in the same category may solve very different problems. Trial the shortlist against your own site before deciding.

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