Tool category
Keyword Research
Keyword tools estimate demand and difficulty. Every provider models volume differently, so absolute numbers disagree between tools — use them for relative comparison, not as ground truth.
15 tools · 11 free or with a free tier · 26 more cover this area as a secondary feature
| Tool | What it does | Pricing | From | HQ |
|---|---|---|---|---|
| AlsoAsked alsoasked.com | Tool that visualises Google's People Also Ask questions as a branching tree, used for topic and content structure research. | Freemium | $12 | United Kingdom |
| AnswerThePublic answerthepublic.com | Search listening tool that visualises autocomplete questions, prepositions and comparisons around a seed keyword. | Freemium | — | United Kingdom |
| BlackKiwi blackkiwi.net | Korean keyword research tool for looking up search volume and analysing keyword demand, widely used for Naver and Google keyword work. | Freemium | — | South Korea |
| Exploding Topics explodingtopics.com | Trend discovery service that surfaces topics and products with rapidly rising search interest across categories. | Freemium | — | United States |
| Glimpse meetglimpse.com | Trend analysis product that augments Google Trends with absolute search volumes, forecasts and demographic breakdowns via an extension and web app. | Paid | — | United States |
| Google Keyword Planner ads.google.com | Keyword research tool inside Google Ads that returns search volume ranges, forecasts and keyword ideas sourced from Google's own advertising data. | Free | — | United States |
| Google Trends trends.google.com | Free public tool showing relative search interest over time and by region, with related queries and rising topic data. | Free | — | United States |
| Keyword Chef keywordchef.com | Keyword research tool aimed at content publishers that filters out low-value queries and estimates ranking difficulty for long-tail terms. | Paid | — | — |
| Keyword InsightsAI keywordinsights.ai | Keyword clustering and search intent tool that groups large keyword lists by SERP overlap and generates content briefs from the resulting clusters. | Paid | $58 | United Kingdom |
| Keyword Tool keywordtool.io | Autocomplete scraping tool that generates keyword suggestions for Google, YouTube, Amazon, Bing, App Store and other platforms. | Freemium | — | — |
| Keywords Everywhere keywordseverywhere.com | Browser extension that overlays search volume, CPC and competition data onto Google and other sites, sold on a credit-based model. The entry Bronze plan is priced at $84 per year, not per month. | Paid | $84 | — |
| KWFinder mangools.com | Keyword research tool in the Mangools suite providing search volume, keyword difficulty and long-tail suggestions with a SERP overview. | Paid | — | Slovakia |
| kwrds.ai kwrds.ai | Keyword research tool and API covering keyword discovery, People Also Ask questions, search volume, SERP features, URL keyword analysis and topic research, aimed at programmatic SEO workflows. | Freemium | $39 | — |
| LowFruits lowfruits.io | Keyword research tool that identifies long-tail queries with weak sites ranking in the SERP, sold on a credit model. | Paid | — | — |
| Ubersuggest neilpatel.com | Freemium SEO tool offering keyword suggestions, traffic estimates, site audit and rank tracking, positioned as a low-cost entry point. | Freemium | — | United States |
4 of 15 vendors in this category publish a starting price. Where the column is empty, the vendor quotes on request or the price was not published at the time of compilation.
Also covers keyword research
These tools are catalogued under another primary category but include keyword research functionality.
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