Open-source Python library for SEO and SEM workflows, including crawling with Scrapy, robots.txt and sitemap parsing, SERP APIs, log file parsing and text analysis.
advertools.readthedocs.io
Local SEOFreeFree tier
Google Business Profile
Google's free product for managing a business listing across Search and Maps, covering hours, categories, photos, posts, messaging and reviews.
What it is
Google's free product for managing a business listing across Search and Maps, covering hours, categories, photos, posts, messaging and reviews.
It sits in the local seo category, and also covers free utility. It is built by Google, based in United States, and has been around since 2014. A public API is available for pulling data into your own reporting.
Documentation & guides
- Guidelines for Representing Your Business on Google · Guideline
- Whitespark Local Search Ranking Factors Report · Study
The Atlas does not rank tools. No scores, no "top 10", no affiliate links. Categories are descriptive, and two tools in the same category may solve very different problems. Trial the shortlist against your own site before deciding.
Alternatives & neighbours
9 tools sharing at least one category with Google Business Profile.
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aizhan.com
Long-running WordPress SEO plugin covering metadata, sitemaps, schema, local SEO, redirects and Search Console integration.
aioseo.com
Microsoft's free site owner console for Bing, providing search performance data, index and crawl diagnostics, URL submission, IndexNow support and keyword research.
bing.com
Reputation and customer experience platform handling review generation, listings management, messaging and surveys for multi-location businesses.
birdeye.com
Korean keyword research tool for looking up search volume and analysing keyword demand, widely used for Naver and Google keyword work.
blackkiwi.net
Local SEO platform providing local rank tracking, Google Business Profile audits, citation building and review management for multi-location businesses and agencies.
AI visibilitybrightlocal.com
Chinese webmaster tool suite from Chinaz covering SEO overview queries, Baidu weight estimation, app and site ranking lookups, WHOIS, ICP filing checks, reciprocal-link verification and a data API.
chinaz.com