Chinese marketing data platform offering long-tail keyword mining, industry keyword databases, Baidu ranking queries, site monitoring, an API marketplace and AI rewriting tools.
5118.com
Keyword ResearchFreeFree tier
Google Keyword Planner
Keyword research tool inside Google Ads that returns search volume ranges, forecasts and keyword ideas sourced from Google's own advertising data.
What it is
Keyword research tool inside Google Ads that returns search volume ranges, forecasts and keyword ideas sourced from Google's own advertising data.
It sits in the keyword research category, and also covers free utility. It is built by Google, based in United States, and has been around since 2013. A public API is available for pulling data into your own reporting.
The Atlas does not rank tools. No scores, no "top 10", no affiliate links. Categories are descriptive, and two tools in the same category may solve very different problems. Trial the shortlist against your own site before deciding.
Alternatives & neighbours
9 tools sharing at least one category with Google Keyword Planner.
Open-source Python library for SEO and SEM workflows, including crawling with Scrapy, robots.txt and sitemap parsing, SERP APIs, log file parsing and text analysis.
advertools.readthedocs.io
SEO platform built on its own web crawler and link index, offering Site Explorer, Keywords Explorer, Site Audit, Rank Tracker and Content Explorer. Brand Radar adds AI-answer visibility tracking.
AI visibilityahrefs.com
Browser extension showing on-page SEO data, redirect chains and Ahrefs link and traffic metrics for pages and search results.
ahrefs.com
Chinese webmaster tool site providing composite SEO diagnostics, Baidu weight and keyword ranking analysis, backlink and reciprocal-link checks, keyword mining, dead-link detection and historical site data, plus a paid data API.
aizhan.com
Tool that visualises Google's People Also Ask questions as a branching tree, used for topic and content structure research.
alsoasked.com
Search listening tool that visualises autocomplete questions, prepositions and comparisons around a seed keyword.
answerthepublic.com
Microsoft's free site owner console for Bing, providing search performance data, index and crawl diagnostics, URL submission, IndexNow support and keyword research.
bing.com
Korean keyword research tool for looking up search volume and analysing keyword demand, widely used for Naver and Google keyword work.
blackkiwi.net