Enterprise digital analytics platform within Adobe Experience Cloud, supporting custom segmentation, attribution modelling and cross-channel reporting.
business.adobe.com
AnalyticsOpen SourceFree tier
Matomo
Open-source web analytics platform available self-hosted or as a cloud service, offering full data ownership, heatmaps, session recording and search keyword reporting.
What it is
Open-source web analytics platform available self-hosted or as a cloud service, offering full data ownership, heatmaps, session recording and search keyword reporting.
It sits in the analytics category. It is built by InnoCraft Ltd, based in New Zealand, and has been around since 2007. A public API is available for pulling data into your own reporting.
The Atlas does not rank tools. No scores, no "top 10", no affiliate links. Categories are descriptive, and two tools in the same category may solve very different problems. Trial the shortlist against your own site before deciding.
Alternatives & neighbours
9 tools sharing at least one category with Matomo.
Add-on within Ahrefs that measures how often a brand and its competitors are mentioned and cited in AI Overviews and AI assistants, alongside traditional search visibility.
AI visibilityahrefs.com
AI visibility monitoring tool that queries eight large language models daily and reports a visibility score, brand mentions, sentiment and the sources those models cite. Includes share-of-voice tracking against competitors and weekly email digests.
AI visibilityaicarma.com
AI visibility monitoring service tracking how often a business appears in ChatGPT and Google AI Overview answers, with citation gap analysis and weekly action plans.
AI visibilityamionai.com
Answer engine optimisation platform tracking brand mentions across multiple AI models, with competitive intelligence, content gap analysis, citation tracking and automated recommendations.
AI visibilityathenahq.ai
Microsoft's free site owner console for Bing, providing search performance data, index and crawl diagnostics, URL submission, IndexNow support and keyword research.
bing.com
Enterprise marketing platform for generative search that combines AI-channel visibility measurement with tooling to influence how models describe a brand. Sold via demo request rather than self-serve plans.
AI visibilitybluefishai.com
AI search monitoring tool that tracks brand mentions, citations and rankings across platforms such as ChatGPT and Perplexity, and benchmarks visibility against competitors.
AI visibilitybrandbeacon.ai
Enterprise AI visibility platform measuring and optimising brand appearance across AI search engines, covering sentiment, content optimisation, technical health and publisher performance.
AI visibilitybrandlight.ai