CJEU upholds Google Shopping fine
The EU Court of Justice made final the €2.4bn Google Shopping self-preferencing decision, ending a case running since 2010.
What changed
On 10 September 2024 the Court of Justice of the European Union dismissed Google's final appeal against the European Commission's 2017 decision that it had abused its dominance by favouring its own comparison shopping service in search results. The judgment confirmed self-preferencing by a dominant search engine as an abuse under EU competition law, reinforcing the principles later codified in the Digital Markets Act. Comparison shopping services had already seen result-format changes in the EEA earlier that year.
Timing
Rollout began 10 September 2024. No completion date was announced. Rankings typically remain unstable for the whole rollout window, so measurements taken inside it are not a reliable read on the outcome.