GoogleCore UpdateConfirmed
March 2025 core update
First core update of 2025, rolled out over two weeks with Google noting an emphasis on surfacing satisfying content from creators.
What changed
Google ran the March 2025 core update from 13 to 27 March. Its announcement repeated the framing used since August 2024 about better surfacing relevant, satisfying content, including from smaller creators. Third-party trackers recorded moderate volatility relative to the largest 2024 updates. No policy changes accompanied it.
Timing
Rollout began 13 March 2025. Google declared it complete on 27 March 2025, 14 days later. Rankings typically remain unstable for the whole rollout window, so measurements taken inside it are not a reliable read on the outcome.