GoogleData ChangeConfirmed
Loyalty program structured data support
Google added markup allowing retailers to describe member-only pricing and loyalty benefits in product results.
What changed
Google introduced structured data for loyalty programmes, letting retailers declare member prices, points and benefits so they can be reflected in product experiences on Search. It addressed the previous mismatch where member-only pricing shown on a page differed from the price Google had indexed. Only the month of announcement is documented here.
Timing
Rollout began 1 June 2025. No completion date was announced. Rankings typically remain unstable for the whole rollout window, so measurements taken inside it are not a reliable read on the outcome.