Platform properties roll out globally in Search Console

What changed

Platform properties let a brand claim and measure its presence on social and video platforms within Search Console rather than only its own websites. Google completed the global rollout in July 2026 and published a companion guide on interpreting social and video performance in Search. It is the most recent significant Search Console change before August 2026.

Timing

Rollout began 29 July 2026. No completion date was announced. Rankings typically remain unstable for the whole rollout window, so measurements taken inside it are not a reliable read on the outcome.

What it affected