New Search Console Insights report

What changed

The Insights experience moved from a separate lightweight view into Search Console proper, adding longer trend windows, comparisons and breakdowns of which pages and queries are gaining or losing. Google added query grouping to it in October 2025. It is aimed at content teams rather than technical SEOs and does not introduce new data beyond the performance reports. Only the month of announcement is documented here.

Timing

Rollout began 1 June 2025. No completion date was announced. Rankings typically remain unstable for the whole rollout window, so measurements taken inside it are not a reliable read on the outcome.

What it affected