GoogleProduct LaunchConfirmed

Query groups in Search Console Insights

Search Console Insights began clustering related queries into groups so performance could be read at topic level.

What changed

Google added automatic query grouping to Search Console Insights, clustering semantically related search terms so publishers can see performance by topic rather than by individual query string. It reduces the effect of query fragmentation and of anonymised long-tail terms being hidden. The grouping is generated by Google and cannot be edited by the site owner. Only the month of announcement is documented here.

Timing

Rollout began 1 October 2025. No completion date was announced. Rankings typically remain unstable for the whole rollout window, so measurements taken inside it are not a reliable read on the outcome.

What it affected