Social channels in Search Console

What changed

Google introduced a social channels capability in Search Console, the first step toward reporting on content that a brand publishes on third-party platforms rather than on its own domain. It reflects the growing share of search results occupied by social video and community content. The work continued in 2026 with platform properties and a dedicated social and video performance guide. Only the month of announcement is documented here.

Timing

Rollout began 1 December 2025. No completion date was announced. Rankings typically remain unstable for the whole rollout window, so measurements taken inside it are not a reliable read on the outcome.

What it affected