Social and video platform performance in Search Console

What changed

Google extended Search Console reporting to cover content a brand publishes on third-party social and video platforms, showing how those posts and videos perform in Google Search results. It recognises that a large share of brand visibility now sits on platforms the brand does not own. The reporting is tied to verified platform properties rather than to the brand's own domain.

Timing

Rollout began 7 July 2026. No completion date was announced. Rankings typically remain unstable for the whole rollout window, so measurements taken inside it are not a reliable read on the outcome.

What it affected