Update on the search results simplification programme
Google reported progress on removing low-value rich results and SERP enhancements begun in mid-2025.
What changed
Google published a follow-up to its June 2025 simplification announcement, setting out which result enhancements had been withdrawn and confirming the direction of travel toward fewer, higher-value result types. Structured data that no longer produces a visual enhancement remains valid but stops yielding a rich result, and the associated Search Console reports were retired in step. Publishers were advised to keep markup that serves other purposes such as feeding Google's understanding of entities. Only the month of the post is documented here.
Timing
Rollout began 1 November 2025. No completion date was announced. Rankings typically remain unstable for the whole rollout window, so measurements taken inside it are not a reliable read on the outcome.