GoogleSpam UpdateConfirmed
August 2025 spam update
First spam update in eight months, taking nearly four weeks to roll out.
What changed
Google launched a spam update on 26 August 2025 and confirmed completion on 22 September, an unusually long rollout for a spam release. It came after an eight-month gap in announced spam updates. Google referred publishers to its spam policies and did not name a specific technique.
Timing
Rollout began 26 August 2025. Google declared it complete on 22 September 2025, 27 days later. Rankings typically remain unstable for the whole rollout window, so measurements taken inside it are not a reliable read on the outcome.