GoogleSpam UpdateConfirmed
December 2024 spam update
Week-long spam update starting the day after the December core update finished, running through the holiday period.
What changed
Google launched a spam update on 19 December 2024, one day after the December core update completed, and finished on 26 December. Sites publishing scaled or scraped content reported deindexing during the rollout. Google gave no separate guidance and referred publishers to its spam policies.
Timing
Rollout began 19 December 2024. Google declared it complete on 26 December 2024, 7 days later. Rankings typically remain unstable for the whole rollout window, so measurements taken inside it are not a reliable read on the outcome.