Store widget in Google Search

What changed

Google introduced a store widget designed to display trust signals such as delivery options, return policy and store ratings for retailers in search results. It draws on Merchant Center data and structured data already supplied by the retailer. Only the month of announcement is documented here.

Timing

Rollout began 1 September 2025. No completion date was announced. Rankings typically remain unstable for the whole rollout window, so measurements taken inside it are not a reliable read on the outcome.

What it affected